Zomato CEO Deepinder Goyal’s unconventional job listing for a Chief of Staff (CoS) has sparked debate on social media. The position requires candidates to contribute Rs 20 lakh for the opportunity, which will be donated to Zomato’s non-profit, Feeding India. This move highlights the link between personal branding and hiring, as leaders’ public personas impact company reputation. Personal branding can attract or repel talent based on authenticity and alignment with company values.
